Hines Signs Australia’s Largest 5-Star Hotel Brand
Hines Property has entered into agreements with Accor Hotels to take over the management of its Crowne Plaza Adelaide Hotel and rebrand the property to Pullman Adelaide as of 1 October 2017.
With the opening of Pullman Adelaide, Pullman will become the largest 5-star hotel brand in Australia in just under 10 years since its launch into the market.
Situated in the heart of the Adelaide CBD at 16 Hindmarsh Square and featuring 308 guestrooms, a thriving restaurant and bar space, and top floor meeting room facilities, the hotel will become AccorHotels’ 15th Pullman hotel in Australia.
Located in major capital cities as well as in resort destinations, Pullman’s trajectory in the Australian market is due to the rise of the hyper-connected, sophisticated traveller and Pullman’s commitment to providing premium guest experiences, the latest technology, executive facilities and lively restaurant and bar venues.
Simon McGrath, Chief Operating Officer of AccorHotels Pacific said: “We are very proud to be partnering again with Hines Property to bring such a prominent, well respected brand to the city of Adelaide which continues to see strong levels of tourism growth, thanks to strong leadership by the government and investment in infrastructure,” he said
“For some time we have been looking to bring the Pullman brand to South Australia, and through our relationship with Hines Property we are thrilled to be operating Pullman Adelaide.
“Pullman is now the fastest growing upscale brand in Asia Pacific and over the last three years, our Australian network of Pullman hotels has grown 77%. With the strength of our distribution and loyalty platform, we are excited to be growing our network in Adelaide and giving our guests even more reason to travel to South Australia.”
James Hines, Managing Director of Hines Property – which is the largest developer of hotel accommodation in Adelaide having delivered over 800 hotel rooms – said the transition will benefit guests.
“Partnering with AccorHotels and the Pullman brand will enable the hotel to move from a 4.5-star offering to 5 stars and it will be great for guests to have another 5 star option to choose from when visiting Adelaide,” he said.
“We have already forged a fantastic local partnership with AccorHotels through their management of Hines Property’s award-winning ibis Adelaide, so we’re really pleased to now be able to build on this relationship through the Pullman brand and further enhance the hotel as one of Adelaide’s finest.”
AccorHotels will add an Executive Club Lounge to Pullman Adelaide as well as implement signature Pullman elements within the hotel for which the brand has become synonymous.